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How to Communicate and Convince Different Stakeholders to a Loyalty Program or Its Changes
The modern loyalty program is no longer a mere marketing tactic. Properly designed, it becomes a core business function that serves as a powerful engine for sustainable growth. Realizing this potential, however, depends entirely on gaining support throughout the organization and beyond. So how do you argue for the implementation or redesign of a loyalty program among all stakeholder groups?
See also
How to Communicate and Convince Different Stakeholders to a Loyalty Program or Its Changes
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Reducing Costs with a Loyalty Program. Transforming a Major Investment into a Growth Engine
How to Craft a Unique Value Proposition (UVP) for a Loyalty Program to Make It Stand Out From the Crowd?
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Redesigning Loyalty Program. Best Practices for Revamping Your Current Loyalty Performance or a New Relaunch
When You Cannot Implement a Loyalty Program… Facts and Myths about Why Brands Are Afraid to Invest in Loyalty
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