B2B Loyalty Programs
B2B loyalty programs that drive sales and partner relationships
Loyalty best practices for points of sale and sales teams
personal care
TRUSTED BY
Who do we support?
Drive stronger sell-out across the entire distribution chain
Motivate partners to prioritise your products, strengthen brand positioning and secure recommendation where purchase decisions truly happen.
Examples of challenges we can help solve:
Limited influence over final point of sale recommendations
Reliance on distributor priorities limits control
Limited sell-out and or sales-mix data
Rising discount expectations across the channel
Low partner engagement in key product categories
Fragmented or outdated IT infrastructure across channels
Insufficient resources to run loyalty or trade programs effectively
Drive category growth and improve margin performance
Enable retailers and contractors to drive higher rotation, optimise profitability across all products, and negotiate stronger commercial terms with manufacturers.
Examples of challenges we can help solve:
Customers switch easily based on price
Customer acquisition costs are rising faster than margins
Manufacturers bypass distributors with their own programs
Little insight into customer behavior or transaction history
No tools to run motivational or retention programs
Low and unpredictable order frequency
Heavy operational workload to manage campaigns and programs
Motivate your sales team to deliver business results by directly influencing the actions that matter most.
Give field reps clear targets, incentives and feedback loops that increase activity, support strategic initiatives and ensure consistent performance across regions.
Examples of challenges we can help solve:
Sales targets do not translate into daily sales activities
No real-time view of performance or KPIs
Motivation drops due to weak feedback loops
Limited mechanics that drive or sustain engagement
Data scattered across separate systems
High sales team rotation and unstable performance
Incentive programs are too slow and operationally complex
Any other challenges?
We design and deliver loyalty and motivation initiatives across the full sales ecosystem.
Services & Solutions We Deliver
Whether you need a mobile app, a loyalty platform, an incentive campaign for your sales team, or a complete partner loyalty ecosystem, we deliver solutions that accelerate tangible business results.
B2B Loyalty Programs
Motivate partners and distributors with point-based or tier-based mechanics supported by a dedicated platform and a rewards catalog.
Program Audit & Redesign
Diagnose, optimize, and relaunch underperforming loyalty initiatives to unlock real results.
Sales Incentive Programs
Goal-driven systems that boost commercial activity and help your sales teams hit their targets.
Loyalty Platform
Participant portal + admin dashboard for registration, points management, reporting, and communication.
System Integrations
Connect CRM, ERP, e-commerce, or POS to automatically collect sales data, targets, and partner performance
Mobile Loyalty App
On-the-go access to points, rewards, rankings, and push notifications.
Rewards Catalog & Fulfilment
Digital and physical rewards, vouchers, prepaid cards — with complete logistics and delivery.
B2B Sales Contests & Lotteries
Campaigns that accelerate sales, supported by legal, creative, and technical execution.
Analytics, Dashboards & KPI Tracking
Track program metrics such as sales, engagement levels, ROI, and partner segments.
Operational Support & Helpdesk
Daily participant service, claim verification, points allocation, and reward dispatch.
Sales & Knowledge Gamification
Missions, badges, leaderboards, and scenarios to drive engagement and performance.
Educational Loyalty Programs
Training, tests, certifications tied to points and benefits.
Advanced Personalization & Segmentation
Tailored tasks, rewards, and communications for different partner groups.
And Other Loyalty Services — Tailored To Your Business Needs
Our Key Competencies
We help brands build effective loyalty and incentive programs through clear strategy, smart technology, actionable insights, and seamless execution.
Loyalty Strategy
We design the architecture and mechanics of loyalty & incentive programs built on proven B2B and B2E best practices — enriched with insights from B2C.
- Program strategy and concept
- Partner segmentation, motivation maps, and KPIs
- Selection of reward mechanics and benefits
- Loyalty standards and governance
Technology & Automation
We connect people, data, and processes into one ecosystem.
We implement technology platforms for loyalty program management and process automation.
- Platform selection based on your needs
- Participant support automation
- CRM / ERP / e-commerce integrations
- KPI reporting & dashboards
Data, BI & Insights
We turn data into decisions that accelerate results.
We build analytical and BI models that support strategic and operational decisions.
- Partner and participant activity analysis
- Loyalty segmentation & scoring
- Predictive and recommendation models
- Strategic and management reporting
Operational Management
We ensure effective delivery and security at every stage. We manage programs end-to-end — from communication and participant support to reward fulfilment and process compliance.
- Participant support & communication
- Reward and benefit fulfillment
- Sales enablement & activation campaigns
- Data security, GDPR & ISO compliance
METHODOLOGY
Our B2B loyalty methodology
We design loyalty programs as structured, measurable processes that can scale with your business.
Analysis & Audit
Defining the starting point of your sales ecosystem after integrating and analyzing all available data.
Strategy & mechanics workshops
Customer segmentation and the development of the program’s strategy, mechanics, and financial model.
Technology mapping
Implementing the best-fit technology platform that becomes the intelligence hub for all channel data.
Implementation & Activation
Comprehensive program implementation and oversight. A fully trained sales force prepared to maximize onboarding. Clear goals, tasks, and KPIs.
Ongoing Support & Further Development
24/7 monitoring. BI-driven ooptimization and bahavioral forecasting. Automated processes, communication and compliance oversight.
CASE STUDIES
See our work
Continental
Together with Continental we revitalized its B2B loyalty program, enhancing connections with business partners. By introducing a state-of-the-art CRM system and optimizing marketing, we transformed a stagnant system into a dynamic platform, offering intuitive operation, personalized rewards and seamless interactions.
increase in registrations
increase in number of orders
Orbico
Development of machine learning–driven demand prediction models for Orbico’s B2B customer base. The solution enables sales teams to forecast weekly product demand, optimize commercial decisions, and better align offers with actual market needs across multiple countries.
orders analyzed
commercial partners involved
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Technology Expertise
Technologies We Work With
Data intelligence
We work on real-life consumer data using data science to ensure the best business accuracy of loyalty activities.
ERP & Sales Systems
Take advantage of our loyalty expertise in ERP and sales systems that handle millions of transactional records on a daily basis.
Frameworks & Tech Stack
Our IT department uses proven tools and popular frameworks to ensure robustness of our loyalty mechanics implementation.
Martech & Loyalty Software
We run loyalty programs using dedicated tools and software. Our experts can help you with the most popular loyalty software and martech solutions.
OUR TEAM
Meet the Team of Exceptional Loyalty Consultants
We've supported over 100 businesses from various industries in reaching their loyalty objectives with proven, measurable outcomes.
Practice Director experienced in CRM, loyalty program implementation, and MarTech solutions. Combines business analysis, strong analytical skills, and marketing automation expertise to deliver personalized, technically sound strategies aligned with client objectives.
Experienced Practice Director with a strong background in management, marketing, sales, and project management, including loyalty strategy and execution. Leverage advanced MarTech solutions to enhance customer engagement and long-term value, leading complex, data-driven marketing projects.
As Project Director, she oversees the coordination of projects in areas such as customer loyalty, consumer activations (including lotteries), events and others. She also manages the production and logistics of POSM both within and outside the EU. Her role combines different areas of expertise, making her the link between strategic planning and operational execution.
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Accomplished Practice Director in relationship marketing, with deep expertise in transforming and optimizing business processes related to sales and customer service. Skilled in implementing customer-centric changes that lead to improved operational efficiency and increased business value.
Entrepreneurial co-founder and managing partner, focused on relationship marketing and effective loyalty strategies. Empoweres companies to build strong customer relationships that translate into measurable business outcomes.
Co-founder and managing partner, driving business forward with empathy. Expert in relationship marketing and organizational change management. Supports companies in building trust and improving their marketing strategies to drive growth.
As B2B Loyalty & Engagement Director, he leads B2B and B2E loyalty initiatives, shaping performance-driven programs that strengthen partner and employee engagement. With extensive experience across marketing, trade marketing and sales in international and Polish production and distribution companies, he transforms business challenges into focused, ROI-oriented loyalty solutions that deliver measurable value.
Experienced Account & Activation Director in marketing and advertising. Skilled in leading 360° campaigns for global brands and thriving in fast-paced environments, bringing strategic focus and creative energy to every project. Passionate about working with inspiring teams to deliver bold, engaging brand experiences that truly make an impact.