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How to Communicate and Convince Different Stakeholders to a Loyalty Program or Its Changes
The modern loyalty program is no longer a mere marketing tactic. Properly designed, it becomes a core business function that serves as a powerful engine for sustainable growth. Realizing this potential, however, depends entirely on gaining support throughout the organization and beyond. So how do you argue for the implementation or redesign of a loyalty program among all stakeholder groups?
See also
Value Proposition. How to Measure the Attractiveness of a Loyalty Program Among Customers?
Loyalty Program Past and Present. How to Manage a Loyalty Program in Light of Customer and Technological Challenges in 2024
Long-distance Loyalty Run. How Do You Keep Up the Pace Over the Long Term While Running a Loyalty Program?
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