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Loyalty-Centric Brands: How to Win Customers Through Genuine Connection
In today's retail landscape, marked by relentless price wars, discount fatigue, and increasingly expensive external media campaigns, the only sustainable competitive advantage is forging an authentic, long-lasting bond with the customer.
See also
When You Cannot Implement a Loyalty Program… Facts and Myths about Why Brands Are Afraid to Invest in Loyalty
Value Proposition. How to Measure the Attractiveness of a Loyalty Program Among Customers?
Loyalty Program Past and Present. How to Manage a Loyalty Program in Light of Customer and Technological Challenges in 2024
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