LG

Establishing KPIs and performance metrics for the long-term sales support

Before the partnership, LG did not have its own sales network. Promotional campaigns were carried out in various sales environments. We proposed to create a comprehensive platform to handle all kinds of promotions. As part of the project, a central database and a panel (dashboard) were prepared, which became the basis of the CRM platform, integrating all activities and collected data. The panel is equipped with handling functions such as verification of consumer requests and running promotions. Thanks to that, the client has access to its consumer base, which has been gathered in one place despite the dispersed product distribution channels.

Taking care of every stage of promotion implementation

For the implementation of the promotion, a consumer-facing website was created at www.strefalg.pl. The site allows to register a user account and add an entry to the promotion and contains all the most important information about the ongoing actions. The organization of promotions is carried out comprehensively. According to the Client's assumptions, we create the bases of the promotional action each time. We are responsible for preparing the landing page of any promotion. We also take responsibility for the preparation of regulations and legal protection.

Promotion handling and Loyalty AI support

The mechanics of registration for promotions is based on artificial intelligence, which easily assigns a consumer to a given promotion based on its parameters and the data of the purchased product. A consumer can be assigned to several different promotions at the same time when the appropriate conditions are met. Promotional applications are handled directly in the CRM platform. The compliance of the data provided by the participant is verified with the assumptions of the promotion, and on this basis we make a decision on awarding the consumer. We have full control over the verification of entries, which gives us the ability to catch fraud and abuse.

Our tasks also include verification of consumer submissions, prize logistics and consumer support including handling inquiries via email. We carry out automated email dispatches regarding registration processes and the results of application verification.

Realization of a customer loyalty awards

In promotions, we have a variety of prizes, including: material prizes, cashback transfers, blik checks, electronic codes, and vouchers. The process of redeeming prizes awarded in promotions is integrated with many different systems, including: BLIK codes, bank transfers, classic logistics, partner codes or vouchers. In this way, we have created a seamless process from product selection to prize collection, increasing satisfaction and loyalty.