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Key Performance Indicators (KPIs) and Best Metrics to Track Loyalty Program: Measuring Success & Driving Engagement 

Key Performance Indicators in loyalty programs are crucial for measuring their effectiveness, identifying areas for improvement, and supporting data-driven decisions that enhance customer engagement and retention.

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Building and Developing a Loyalty Program. In-house or Outsourcing – Which Model to Choose?

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Frauds in Loyalty Programs. What Are They and How to Prevent Them?

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Changes in The Loyalty Program. How to Make a Club Member Love Again?

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Marketing Challenges in 2023. Is a Loyalty Program a Recipe for Surviving Inflation?

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Inflation – a Test of Costumer’s Loyalty. Why Does a Loyalty Program Help in Times of Crisis?

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Selective Pre-purchase Promotion. How to Offer Customer The Best Deal Before the Competition Does

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Why (Some) Loyalty Programs Fail?

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Loyalty Program from the Retailer’s Point of View. 5 Benefits for the Company

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Customer Segmentation – Three Ways To Make Practical Use Of Data

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